A living space where textile heritage and innovation intertwine.
The FILA Brand Experience Center welcomes visitors with immersive environments, iconic materials, and a narrative that makes them feel part of a legacy still in motion.
Every thread holds an origin, an insight, a living territory. The museum, established where the looms once beat, preserves fabrics, objects, and testimonies that tell the story of FILA’s evolution from Biella knitwear to an international symbol of sport and style. It is a living heritage, continually renewing itself and inspiring all who pass through these same walls.
Since 1923, within the spaces of the historic factory on Viale Cesare Battisti, the FILA family has woven together ingenuity, materials, and vision—accompanying generations of workers and athletes.
-
Opening days
Monday – Thursday – Friday
-
Opening times
From 10:00 a.m. to 12:30 p.m. and from 2:00 p.m. to 4:30 p.m.
Free admission with mandatory reservation. -
Closing
Tuesday – Wednesday – Saturday – Sunday
- Web FIla Brand Experience Center
-
Feature List
- Info line
- Wheelchair accessible
-
Accessibility
The site is accessible
Where
Via C.Cavour, 17 – 13900 Biella (BI)
Transportation
Train: From Biella San Paolo station, take the bus (lines 360 and 900) and get off in Piazza Curiel. From there walk along part of via Cerino Zegna and then, turning right, walk along the Costa del Piazzo. Once you reach Piazza Cisterna continue towards Corso del Piazzo. Palazzo Gromo Losa will be on your right.
Car: Once you reach the centre, you can leave your car at the "Parcheggio del Piazzo" (free) going up from Via Ivrea/Via Mentegazzi and reach the village of Piazzo via the convenient lift inside the car park. Palazzo Gromo Losa will be on your right, once you reach Corso del Piazzo.
On foot: Once you reach Piazza Eugenio Curiel, walk along part of via Cerino Zegna and then, turning right, walk along the Costa del Piazzo. Once you reach Piazza Cisterna continue towards Corso del Piazzo. Palazzo Gromo Losa will be on your right.
