Until July 13, 2014
"The Great Adventure" traces the stages of a long, fascinating, extraordinary, indeed unique, journey between adventure and legendary personalities; laboratory research and expeditions to the most remote parts of the planet; the cultures of great peoples and those of unknown tribes; the beauty of animal life and that of plants; a commitment to knowledge and to saving Mother Earth. Within the unmistakable yellow frame of the magazine, epic stories have been recounted: the legendary discovery of the lost city of Machu Picchu; Robert Peary’s adventurous expedition to the North Pole; Jane Goodall’s unforgettable encounters with chimpanzees, and Jacques Cousteau’s and James Cameron’s remarkable underwater feats.
The exhibition documents the landmark moments in the Society’s history with images captured by NG’s greatest photographers. From the first photos that appeared in the magazine to the present, through the evolution of communication and technologies which, thanks to the Internet and television, guarantee a following of hundreds of millions worldwide, including 30 million readers of the magazine and over one million on-line readers and surfers in Italy.
While communication has changed, the Society has not changed its goal and its mission: to explore the planet and to make people more aware of their responsibility toward it. The show will give everyone the possibility of becoming familiar with and understanding, firsthand, the extraordinary engagement and professionalism of the National Geographic Society, a community of photographers, journalists, office staff, technicians, researchers and writers, whose watchword is passion. Indeed, the Society’s 125 years and the Italian magazine’s 15 years make for a thrilling story that will even astonish the most distracted visitor!